This paper addresses the following question: What is the current opinion and conception of ordinary Dutch people regarding the influx of refugees from the Middle East, and how can local government formulate a policy on this issue?

This report researches what marketing strategy should be used for Panera Bread in order to succeed in the Netherlands. Panera Bread is an American fast-casual food chain that is known for its freshly baked bread. In 2013 the company has made some drastic changes and decided to only serve “clean” food, …

A healthy lifestyle with healthy food are two ambitions many people cherish. In recent years, the process and components of attaining perfect health have received greater attention. New products regularly appear on the market with claims of supporting or achieving a healthy lifestyle. One of these product …

Terrorism and the threat of terrorist attacks is not a new phenomenon to Western Europe. The United Kingdom and its approach in confronting radical Islam heavily influences the approach of other EU countries, such as the Netherlands, take towards terrorism. Given the significant link between these two …

Since 2011, over 500 Belgian nationals have become radicalised and left Belgium for a Jihadist conflict zone. The Brussel bombings, on the 22nd of March 2016 were carried out by two Belgian nationals who were also returning Jihadists. This dissertation explores whether Belgium can improve its current …

The main purpose of this dissertation is to find out how companies can use Youtubers for the promotion of their products, and how companies can do this in an efficient way. The central question of this research will be: “ How can companies use Youtubers to promote their roducts?” In order to answer this …

Aim: Provide insight into the concept of stress in the context of challenging behaviour of nursing home residents with dementia and its causes and consequences. Background: Challenging behaviour is frequent in residents with dementia, but consequences for nursing staff are unclear. Introduction: Challenging …

Full text beschikbaar met HU-account. Sinds de opkomst van sociale media spelen de toepassing en het bereik ervan in toenemende mate een rol, ook bij rampen en crises. De vraag rijst dan hoe daar in de crisiscommunicatie en het crisismanagement effectief mee om te gaan. Uit literatuuronderzoek en een …

This is the introduction to the special issue of World Review of Entrepreneurship, Management and Sustainable Development (WREMSD) dedicated to workplace innovation and social innovation related to work and organisation. As technological and business model innovations alone are not sufficient to …

How can ST. by Olcay Gulsen become commercially successful in Hong Kong within two years? This question is the central research question in this final paper and reflects the ambition of ST. to become a big retail player in the fashion market of Hong Kong. ST. Studio (previously called Supertrash) is a …