This research assesses how neuromarketing might offer a suitable marketing method for Loyalty Makers. It does so by examining what neuromarketing consists of and how it can be used. Especially, it is investigated what techniques and tactics exist in the field of neuromarketing and to what extent they …

With a growing number of electric vehicles (EVs) on the road and charging infrastructure investments lagging, occupation of installed charging stations is growing and available charging points for EV drivers are becoming scarce. Installing more charging infrastructure is problematic from both a public …

Confronted by more and more global sustainabilityrelated challenges, society is increasingly aiming for a circular economy. Wouldn’t it be ideal if we could contribute to an economic model with closed loops, where products and materials that are at the end of their functional life are reused in new products …

The dairy sector in the Netherlands aims for a 30% increase in efficiency and 30% carbon dioxide emission reduction compared to the reference year of 1990, and a 20% share of renewable energy, all by the year 2020. Anaerobic Digestion (AD) can play a substantial role in achieving these aims. However, …

This paper examines the effectiveness of diversity policy and interventions in the Dutch public sector and shows that business case interventions can affect employees’ commitment to their organization, contributing to staff retention rates and improving overall performance. Leadership style, as well …

From ACM: "In cases where architectural documentation is outdated or missing, software architecture reconstruction (SAR) techniques may be used to create architectural views of a system. This paper describes a case study in which SAR techniques are applied to reconstruct module views of a case system; …

An enormous challenge has risen regarding our existing housing stock, as the result of ambitious agreements to reduce global carbon emissions. Until now the focus has been mostly on improving energy efficiency technically by ameliorating the energy performance of the building envelope. Insulation, controlled …

This study takes a valuation perspective to study how and where products and innovations are gaining ‘economic significance’ in the contemporary economy. Building on a recent research stream in economic geography and urban and regional studies, it highlights that the economic value of many products is …

In het kader van het FLEX P2G project zijn prototypes van een 50 KW PEMWE electrolyser en van een SEM reactor ontwikkeld. Met behulp van deze Power to Gas (P2G) technologie kan door middel van elektrolyse eerst waterstof en vervolgens ‐ na een reactie met CO2‐ methaan worden geproduceerd. Dit onderzoek …

Deze handreiking geeft wijkverpleegkundigen en studenten hbo-v brede en praktische informatie over het ondernemerschap. Of dat nu is binnen bestaande organisaties of met het opzetten van een zelfstandige praktijk. Het boek gaat onder andere in op wet- en regelgeving, personeelsbeleid, kwaliteitssystemen, …