The objective of this research is to analyse the German equestrianism print and online media by assessing quality, characteristics and focus groups of each medium in order to find the suitable media that go in line with Pavo's marketing communication strategy and reach their target group effectively …

In dit artikel ligt de nadruk op het belang van een goede balans tussen theorie en praktijk. De balans tussen het trainen van benodigde informatievaardigheden en het leren benutten van ondersteunende softwaretools is ver te zoeken. Daarom worden de mogelijkheden van een aantal ondersteunende tools voor …

Social media is a trend in the field of marketing communications. Earlier research has shown that it is of great importance for organisations to embed consumer conversations in their marketing strategy. In our online and branded universe, this will only become more significant in the future. Unfortunately, …

In deze Marie Kamphuis-lezing schetst Lia van Doorn de maatschappelijke veranderingen anno 2009. Aan de hand van de studie van Deborah Stone gaat zij in op de complexere werkelijkheid waarmee de hedendaagse professional te maken heeft. Zij behandelt vier veranderingen: coalitievorming, de partijpolitieke …

Although minorities make up only 5-10% of the population in Europe, they receive a lot of negative attention in the media. Minorities are blamed for issues that range from a country's economic problems to cultural disharmony. As a result, the ethnic minorities feel as though they are on the outer edge …

The multicultural society cannot be denied, because we experience this society on the street, in our neighborhoods, at schools, on public transport and at work in the Netherlands. However, for a couple of years this society is no longer truly accepted. Even a simple question as 'Do we live in a multicultural …

This report was designed to investigate which social media tools are appropriate for Enviu to use to increase its online presence and membership population. Topics that are discussed are: social media i.e. blogs, online social communities, micro blogging, video casting (v-logs) and more. These tools …

Touching happens fewer and fewer by the results of the automation and industrialization (Sluijter, 2002). For some reason, touching is not as usual as it has been in former times. Nowadays, touching became a taboo, especially the growing publicity and the influences of the media upon it, makes that touching …