‘Old’ marketing, such as flyers and newspaper ads, did not work that well anymore for Sport2000 Bakker, and was becoming too expensive. They assumed that social media would be a cheaper, more effective, and goal-oriented marketing tool. Sport2000 Bakker was also seeking more customer participation and …

Rice quality is one key factor affecting consumption of rice not only in Rwanda but also in Africa, however the consumption of local rice remains low. This study aims to investigate the effect of rice quality produced on customer satisfaction in Rwanda.

Trade shows offer a platform for exploring new markets, discussing problems, spotting trends and increasing brand awareness. They are an essential part for the communication mix, the product mix, and the distribution mix. After a trade show, the company’s leads are often not managed effectively. This …

Social media have become a large part of nowadays companies’ marketing strategy, but how does this impact the customers’ perception of a brand? The aim of this dissertation is to research the influences of social media advertisements on consumer based brand equity in the travel industry. To this end, …

Het onderzoeksrapport is verdeeld in drie fases. Het doel van de eerste fase is om een duidelijker beeld te krijgen van het huidige entertainment aan boord van KLM vliegtuigen en om een beter beeld te krijgen van de ervaringen van passagiers en welke factoren invloed hebben op de beleving van …

FD Mediagroep (FDMG1 ) is the leading information provider in the financial economic domain in the Netherlands. FDMG operates “Het Financieele Dagblad” (FD) a daily finan- cial newspaper, similar to the Financial Times. In addition, FDMG operates the daily all-news radio station “Business News Radio” …

Since the first uptake of electric vehicles, policy makers are questioning how to rollout public charging infrastructure in an efficient manner, such that user convenience balances with costs of investment. In some metropolitan areas, the first phase of rollout has been passed, meaning an optimized deployment …

Treinvervoerders -zoals NS- zetten de klant steeds meer centraal in hun beleid en operatie. De treinreis moet daarvoor betrouwbaar zijn, maar klanten moeten de reis ook leuk vinden en als prettig ervaren. Een belangrijke randvoorwaarde is dat reizigers controle ervaren: een staat waarin reizigers zich …