This dissertation addresses the central question, ‘How does the impact of influencers and brand ambassadors in the fashion industry affect the buying intentions of teenagers (ages 13-16) and Millennials?’ Many brands that use influencer marketing have been more concerned with the scope of an influencer’s …

In this practice paper, we report the outcomes of a case study in a new Dutch hospital, where enterprise architects are working toward a 'lean' and 'simplified' EA model to align existing IT systems to new requirements. The objective of the case study was to examine if the developed EA model could support …

Soybean is one of six crops of special consideration in Rwanda on which it takes to accelerate sustainable agricultural and rural development. The Rwandan government has supported investors to invest in modern commercial soybean processing industries. Despite subsidy provided by the government, farmers …

Linking farmers to markets widely viewed as a milestone towards promoting economic growth and poverty reduction. The vast opportunity in agriculture, tourism and light industries is available in Zanzibar will help to boost poverty reduction and sustainable development of the nation. However, the weak …

A stream of literature is emerging where network development and business modeling intersect. Various authors emphasize that networks influence business models. This paper extends this stream of literature by studying two cases in which we analyze how business modeling and networking interact over time. …

Increasingly, entrepreneurial growth is discussed in relation to business sustainability and the wider questions of ‘growth’ – economic, green, or sustainable. This chapter will discuss the challenges and opportunities of teaching circular economy and Cradle to Cradle (C2C) models of sustainable production. …

The research explored how a Dutch energy cluster embedded within a larger context of European and global developments reflected complex dynamics due to changes in its context. The case study explored Energy Valley of the Netherlands, a peripheral region that meets the challenge of energy transition, …

Values motivate consumer behaviour. The objective of this research is to show the impact of cultural differences on the consumer value system. The Netherlands and Chile were compared to identify to what extent differences between both cultures have an effect on what consumers value, and how this influences …