The aim of this paper is to investigate the Chinese branding landscape. First, the strongest Chinese brands are analysed. This analysis offers explanations for typical Chinese brand strategy and establishes current trends in Chinese brand management practice from a corporate perspective. The research …

The ‘pay gap’ is a relatively new term. However, it is a problem that was developed around the beginning of the 20th century, the moment when women were allowed to hold a paid occupation in the Netherlands and Norway. The pay gap, often confused with unequal pay for the same work, is actually a complex …

In this study we developed models in order to predict the need for public charging points. These models give municipalities an insight into various environmental and consumer related factors that determine the need for public charging points for electric vehicles in the neighbourhood. These factors include, …

Purpose / objective: Head and neck cancer patients treated with chemoradiation are at risk for developing trismus (reduced mouth opening). Trismus is often a persisting side-effect and difficult to manage. It impairs eating, speech and oral hygiene, affecting quality of life. Although several studies …

AbstractDue to the crisis of 2008 the construction and real estate market became more demand-driven. Architects, builders and developers are looking for high-quality solutions for the realization of sustainable buildings. Supplying SMEs experience an increasing demand for bio-based materials with lower …

Preventing working shortages: a regional pilot in the province of Groningen In 2013 the Centre of Applied Labour Market Research (Kenniscentrum Arbeid, KCA) has developed a method for data collection to get an insight in employer’s future demand for staff. The method is developed to contribute to solve …

The lack of in-depth understanding of the seismic behavior and ductility of precast concrete structures makes it difficult to reach to ductility demand which could be exhibited during an earthquake. The limitations are mainly related to the beam-to-column connections as the main load transfer paths. …

When considering a composite strip or plate under certain thermal and environmental conditions and loadings, there is a minimum strain threshold for the appearance of the first micro crack. The associated strain level is defined here as “critical strain”. There are various active displacement methods …

Epidemiological miner cohort data used to estimate lung cancer risks related to occupational radon exposure often lack cohort-wide information on exposure to tobacco smoke, a potential confounder and important effect modifier. We have developed a method to project data on smoking habits from a case-control …

Motivation: Unambiguous sequence variant descriptions are important in reporting the outcome of clinical diagnostic DNA tests. The standard nomenclature of the Human Genome Variation Society (HGVS) describes the observed variant sequence relative to a given reference sequence. We propose an efficient …