Sales Channel is a company, that offers quotation comparisons on behalf of their partners to companies, that need telecom, energy, printing, software or hardware. Because Sales Channel does not generate enough leads for the partners of the company via the current routes, the marketing department wants …

The Museum Volkenkunde (National Museum of Ethnology) in Leiden is a museum about people and their cultures. The museum’s activities consist of permanent exhibitions of objects from eight different cultural areas around the world as well as small and large temporary exhibitions. To attract visitors to …

from the article: Abstract Based on a review of recent literature, this paper addresses the question of how urban planners can steer urban environmental quality, given the fact that it is multidimensional in character, is assessed largely in subjective terms and varies across time. The paper explores …

Rent Your Room is a company in the pre-start phase.Rent Your Room will focus on rent intermediary for students. The idea was invented by Duco Kanij and based on his knowledge. The purpose of this report is to create a marketing plan for Rent Your Room. The problem statement is: ‘What mix of marketing …

This is a thesis written for the owners of Zomerliefde. Zomerliefde is a wine especially for festivals. The wine is available in a plastic bottle, so at festivals the wine can be sold by bottle. This report and research has been executed, because Zomerliefde is a new company that wants to know how they …

In redesigning its curriculum and learning environment, the HU Business School focuses on improving student engagement. In its turn, this should improve the academic success rates. Moreover, challenging honours students in regular courses is also an aim of the redesign. With this in mind, we developed …

The ‘precision’ in Precision Livestock Farming is not the same as that of precision engineering in high-tech industry. It’s not about micro- and nanometers, but about the precise control of farming management with the aid of sensing and data processing. However, there is overlap in the technological …

Consumers currently place increasing importance on the values that companies represent. Modern values such as transparency, benevolence to society, sustainability and fairness are becoming more relevant, as noted by many major consulting firms among which are Nielsen (2013), the World Federation of Advertisers …

In this chapter competence-based education is studied with respect to the curriculum. It offers a review of what competence-based education entails; from the design of a competence-based curriculum (intended), to the interpretations of these curricula by stakeholders (implemented), and the actual outcomes …

from the article: "The purpose of this paper is to design a rubric instrument for assessing oral presentation performance in higher education and to test its validity with an expert group. Design/methodology/approach This study, using mixed methods, focusses on: designing a rubric by identifying …