This research report focuses on the issue of establishing a sustainable reputation and the strategy based on the cultural characteristics of Bulgarians and essentially answering the question “How can we establish a sustainable reputation?”. The report has answered the research question How can we create …

This advice report seeks to improve brand advocacy for Roetz-Bikes in order to increase brand visibility and drive sales. Currently, the main communication issue is the post-purchase phase of the customer journey, during which the customer is not sufficiently engaged with the brand and the corporate …

Talent&Pro is a Dutch secondment firm, which outsources specialized consultants to financial organizations and offers them professional traineeships. This advice report proposes a communication strategy for Talent&Pro, in order to boost its brand awareness and increase the number of applicants it attracts. …

The advice is given on thegreenlabels’ intention to increase the number of loyal customers and strengthen the Dutch loyal customer base. The communication goal for this project is defined as: “To encourage customers in The Netherlands to be loyal to thegreenlabels”. The four main stakeholders are TGL …

In November 2019, scholars and practitioners from ten higher education institutions celebrated the launch of the iKudu project. This project, co-funded by Erasmus [1], focuses on capacity development for curriculum transformation through internationalisation and development of Collaborative Online International …

Dit adviesrapport geeft inzicht in wat er nodig is om de methode inkopen op basis van gebruik in plaats van bezit (meer) te integreren in het inkoopbeleid van gemeenten, om zo de kans op het behalen van de nationale duurzaamheidsdoelstellingen te vergroten. Het onderzoek is uitgevoerd namens InQuest. …

The main purpose of this final thesis project was to investigate how The Hague University of Applied Sciences can improve the university website according to the users’ viewpoint. To achieve this objective, a thorough review of the literature on the multidimensional concept of website quality, previous …

More than three decades after the fall of the communist regimes in Central and Eastern Europe (CEE), the expected triumph of the liberal democracy did not prove to be a straightforward phenomenon. The post-communist states entered the process of democratization with the plan of reuniting with their Western …

This article outlines the expected benefits of ERASMUS+ Teaching/Training Exchanges for individuals, the institution as a whole and the degree programmes of The Hague University of Applied Sciences (THUAS), the Netherlands. The method employed was a series of semi-structured interviews, following initial …

Nixon and Metiary argue that the notion of protest needs to be included in the global education system as a distinct activity. It needs to take its place alongside other social sciences and humanities courses in the school curricula. They stress that the ability to impact society, to incite societal …