The purpose of this thesis report was to focus on the difference in effectivity between social media and traditional marketing regarding the buying behaviour of Dutch youngsters (16-25) for contemporary fashion brands. The objective of the research was to examine whether there is actually a difference …

The main purpose of this dissertation is to provide a solution to the extensive lack of accountability and of effective remedies to the victims of Sexual Exploitation and Abuse at the hands of UN Peacekeepers. In order obtain this, existing literature was reviewed to understand the Department of Peacekeeping …

Over the last decade, social media platforms have transformed the hotel industry. Companies such as Facebook and Tripadvisor have changed how hotels attract and communicate with (potential) customers. The Paleis Hotel is a boutique hotel with 20 rooms situated in the city centre of The Hague. Currently, …

It is impossible to grasp the full magnitude of the Greek crisis and discuss it, because it also contains factors for example such as history, ethics, demography, well-being and the refugee crisis. Therefore, the focus will be on the history of the Greek crisis, youth unemployment in Greece, political …

This dissertation investigates how an NGO like PETA (People for the Ethical Treatment of Animals) can recover its brand equity after this was damaged due to a scandal. The focus was on improving perceived service quality as this appeared to be a very important aspect of brand equity that is damaged severely …

Climate change is a global issue, and it may result in consequences. In order to solve climate change, actors gather at the UN Climate Change Conference to conclude an agreement. However, sometimes reaching an agreement cannot be successful. Compared to animals, it can be said that animals make accurate …

More than ten years ago, the European Union established the EU Counter Terrorism Strategy. The aim of the strategy was to ‘’combat terrorism globally while respecting human rights, and make Europe safer, allowing its citizens to live in an area of freedom, security and justice’’ (Council of the European …

This study is meant to elucidate the extent to which doping affairs among professional athletes’ impact consumers’ purchase intentions. The following research question has been formulated: “How do doping affairs within professional sports impact consumers’ purchase intentions of the sponsoring brands?” …

The consumer has the choice to either purchase clothing in brick-and-mortar stores, offline, or in webstores, online. Yet, this was not the case 15 years ago, when online shopping began to rise. The term was not yet well known, and not all the wanted products were available online. Now, the consumer …

This article addresses European energy policy through conventional and transformative sustainability approaches. The reader is guided towards an understanding of different renewable energy options that are available on the policy making table and how the policy choices have been shaped. In arguing that …