Never waste a good crisis. Van klantgericht naar klantgedreven
Gerrita van der Veen (Lector); Tom De Ruyck
De nieuwe kleren van de keizer. Openbare les
Gerrita van der Veen (Lector)
Storytelling met Social Media
René Boonstra (Lid Lectoraat)
Marketing in de plus
Gerrita van der Veen (Lector); Ton Borchert (Lid Lectoraat)
Marketingstrategie en internettoepassingen voor de groei van 4Ring
Nadia Achahbar (Student); Piet Alblas (Begeleider)
Co-creation theory : marketing's last resort or just momentary buzz?
Anneken S. Tappe (Student); L.J. Harris (Begeleider)
Marketing : modellen en berekeningen
Loes Vink (Docent); Ton Borchert (Lid Lectoraat)
Optimization of adidas Originals owned digital pPlatforms to maximize female consumers online engagement with the brand and products
Mira Sumanti (Student); Peter Hanssen (Begeleider)
Nominatie H/Link Afstudeerprijs 2011Exploring the Perceptions of Inhibitors and Drivers of Social Media Progression among Small and Medium Enterprises at Different Stages of E-Business Maturity.
Gerlach Velthoven (Lector)
How could CISAC promote itself as an international organization working to protect authors' rights?
Khiet Le (Student); Z.B. Kahar (Begeleider)