In this study we investigate how consumers in The Netherlands can be persuaded to adopt sustainable practices when purchasing, using and disposing of clothes. This study investigates the attitude-behavior gap for the sustainable choices for purchase, use and disposing of clothes. For each consumption …

Presentatie over de Social Impact Tools die wij samen met sociale mkb-bedrijven hebben ontwikkeld en waarmee deze bedrijven de ontwikkelinun medewerkers kunnen laten zien en de maatschappelijke opbrengsten van hun bedrijf. De dashboards uit deze tools kunnen worden gebruikt om inkopers te laten zien …

The concurrent growth of digital technologies, online shopping and spending power of millennials has created awareness and interest in environmental and socially conscious consumer behaviour. This research provides an evaluation and analysis of the website for the Ocean Bottle and the prospects of their …

This advice report seeks to improve brand advocacy for Roetz-Bikes in order to increase brand visibility and drive sales. Currently, the main communication issue is the post-purchase phase of the customer journey, during which the customer is not sufficiently engaged with the brand and the corporate …

The following report describes the issues that Medisol B.V. is currently facing regarding their maintenance practices. It shows to which extent may the company increase the total turnover received from the maintenance contracts, while at the same time, reducing the amount of time and money that they …

The following research justification report indicates how to organically increase the number of visitors on the Slovak website at YourSurprise via the optimization of the relevance pillar of SEO – Title Tags, Meta Descriptions and Content. Five information gaps were identified as basis for the research: (1) …

The Wavetek 75 is a programmable function generator that is used at Altran for generating arbitrary analog signals for various tests. The target for this project is to replace the Wavetek 75 with a device that simplifies defining an arbitrary signal. The Wavetek is outdated and it is very difficult to …

The student executed his graduation assigment at Mitsubishi Turbocharger and Engine Europe B.V. (MTEE) within the Purchase department and more specifically the SQDE (Supplier Quality Development Engineering) team. This team is responsible for all matters related to suppliers, and with one of those matters …

The thesis focusses on the development of a business model of a tourist card in the cross-border regions Grafschaft Bentheim (GER) and North-East Twente (NL). After conducting qualitative research in terms of literature research and interviews, a tourist card in the form of a disount card has been chosen. …

The aspirational luxury industry is moving beyond its current capacities. Research has indicated that the average age of the luxury consumer has gone down from 48 to 34 (Popomaronis, 2017). With an average of four devices each, the Generation Y and Z consumer want to be engaged in a seamless shopping …