This thesis is written for ‘Theater aan de Schie’ to determine which measures they should take to generate more revenue from the rental of the theater. This research provides insight into how companies find a location and which criteria they find important. This thesis used the Marketing RaDaR of Nate …

The Sharing City platform is the online platform project created by shareNL to support the sharing economy within a sharing city. The current platform support the sharing cities in the Netherlands. Development of sharing economy is expanding and each country has potential for this economy. To expand …

Introduction This rapport is commissioned by IMK Opleidingen. IMK Opleidingen is an educational institute that provides corporate and personal training and wants to improve personal and organizational performances. The providing services of IMK Opleidingen can be divided in the following categories: - Management …

‘De Verse Maaltijd’ is a leading company of different food concepts. The company is specialized in the preparation of fresh and healthy meals for different target groups. The new concept of De Verse Maaltijd, DinnerFresh, is a slightly different and very challenging. This concept offers fresh and healthy …

SAMENVATTING In opdracht van Anne-­‐Lieke Struijk, eigenaar van foodblog Juniperberry.nl, is een onderzoek gestart hoe zoekmachineoptimalisatie en usability ingezet kunnen worden om meer vaste bezoekers naar haar website te trekken. Anne-­‐Lieke’s blog trekt per maand rond de 2.500 unieke bezoekers. …

How can ST. by Olcay Gulsen become commercially successful in Hong Kong within two years? This question is the central research question in this final paper and reflects the ambition of ST. to become a big retail player in the fashion market of Hong Kong. ST. Studio (previously called Supertrash) is a …

April 2015 Sudanese photographer Elsadig Mohamed and I tried to relate the photographs that Paul Julien made when traveling through the country in 1933 and 1948 to stories and realities alive in present day Sudan. This initial research was pretty successful and we thought a first presentation of the …

Entrepreneurial Journalism is gaining in interest, first in the United States, but now also increasingly in Europe and in the Netherlands. This can be explained by a combination of factors. Firstly, reorganisations and substantial lay-offs in recent years at news publishers, especially of regional newspapers, …

This document is created to fulfil the requirements for completing the study programme International Communication and Media at the University of Applied Sciences Utrecht. The topic arose in cooperation with the German public relations (PR) agency WAHLE & WOLF. The purpose of this research study is to …

This report is created for advertising agencies that are looking for ways to reach the 50+ consumer by means of the marketing communication technique: branded content. The report contains information about the implementation of branded content as integrated part of the marketing communication strategy …