This research justification presents the possibilities for AutoVentura on the fleet sales market. The research was initiated because more brand awareness has to be created for AutoVentura. AutoVentura positions itself in the niche of luxury cars and high-quality service. The strategy that has been chosen …

The following research justification focuses on the potential of Be Event Group to find and retain returning customers. As the company has experienced a transition period during Covid, it has now changed its strategy to a differentiation strategy, while also looking to change its customer base towards …

Presentation for students Marketing Management

The following market research report was conducted for Aash Creations to understand the target market for art skills development and art-based wellness programmes in Trivandrum. The target market for these services are adolescents between the ages of 12 and 18 who attend private schools. Parents are …

The ultimate ambition of Pieter Pot is to make circular grocery packaging the standard quo in Europe. They want to establish Pieter Pot as an authority and expert in waste-free groceries. The first milestone in achieving this mission is to break even at 50.000 monthly orders. One of Pieter Pot's obstacles …

Study level/applicability Teaching formats for both BA/MA students and MBA/PhD students in sustainable entrepreneurship and strategic management are offered in the teaching notes. Subject area This case juxtaposes the company’s core values of gender equality, sustainability and inclusivity, with the …

The methodology of biomimicry design thinking is based on and builds upon the overarching patterns that all life abides by. “Cultivating cooperative relationships” within an ecosystem is one such pattern we as humans can learn from to nurture our own mutualistic and symbiotic relationships. While form …

The present study aims to help universities to raise awareness about their support systems among their students during and after the COVID-19 pandemic. Both desk and field research have been applied to theories that have structured a strategy that complements the current student well-being strategy. …

Presentation for students of Kauna University of Technology, School of Economics and Business, Lithuania

The technological change during the last years changed the way of working in many industries. The use of online marketing became more important because many people can be reached effectively, independent of the place and time of destination. Sweden is a developed and forward-looking country where 96% …