From direct marketing toward interactive marketing
Moes, Anne (Faculteit Digitale Media En Creatieve Industrie); Fransen, Marieke L.; Verhagen, Tibert (Lectoraat Emerging Technology For Business); Fennis, Bob; Lu Wang, Cheng
Effect of knowledge about artificial sweeteners on choices made by Dutch consumers
Holtkuile, J. (Student); Akkermans, C.
Building Biomimicry Bridges - a toolbox for biomimicry practitioners
Laura Lee Stevens (Onderzoeker); K.A. (Kim) Poldner (Onderzoeker); Celina Whitehead; Asha Singhal; M. (Mari) Genova (Onderzoeker); Britta Hollebeek; Jacco Bruil; Anna Vroegindeweij; Jenna Coward; Lars Fuhrmann; Rosanne Uittenbogaart; Eline Flick; Max Koene; Anna Hurley; Rebeca Banias; Marjolein Van Braak; Florian Blickle; Jasmina Campochiaro; Lydia Fraaije (Onderzoeker); Michelle Fehler; Kim Dieleman; Serena Scholte; Jaco Appelman; Aleksandra Koperek; Ayanda Hertslet; Karel Keurhorst; Agostina Feltrinelli; Evelien Vink; Daan Frionnet
Aesthetic engagement: material practices of organising towards regenerative futures
K.A. (Kim) Poldner (Onderzoeker); Domenico Dentoni (Onderzoeker)
Consumer adoption of local foods
Ronja Kamp (Student); Stefania Ntregka (Begeleider)
How to involve potential users in eHealth innovation: seven strategies from healthcare and design
Wilke van Beest (Onderzoeker); Wouter P.C. Boon (Onderzoeker); Daan Andriessen (Lector); Marieke Zielhuis (Onderzoeker); Gerrita van der Veen (Lector); Ellen H.M. Moors (Onderzoeker)
Can Marketing Increase Willingness to Pay for Welfare-Enhanced Chicken Meat? Evidence from Experimental Auctions
Lenka van Riemsdijk (Onderzoeker); Paul T.M. Ingenbleek (Onderzoeker); Hans C.M. van Trijp (Onderzoeker); Gerrita van der Veen (Lector)
Brands, Values and Consumers. The importance of values in consumer behaviour
Ronald Voorn (Onderzoeker)
Which value type promises more value in marketing communications?
Ronald Voorn (Onderzoeker); Gerrita van der Veen (Lector); Thomas van Rompay (Onderzoeker); Ad Pruyn (Onderzoeker)
What sustainable fashion retailers presume about consumer motivations and how they try to persuade consumers to purchase their product
Annuska Toebast (Onderzoeker); K.L. van den Broek (Onderzoeker); Tijs Timmerman (Lector)