Organizing local ‘green’ entrepreneurship
Gerrita van der Veen (Lector); Sven Willemsen (Lid Lectoraat)
Product placement
Jordy den Hollander (Student); Anjali Brito Barbosa (Begeleider)
The effects of Social Content Marketing in the sportswear industry
Carola de Bruin (Student); Luc van Dijk (Begeleider)
Customer Relationship Management.
Donna Hijner (Student); Jordi de Looff (Begeleider); Johan van Summeren (Begeleider); Willemijn Jumelet (Begeleider)
The impact of physical changes on customer behavior
Mobach, Mark P. (Facility Management)
De redenloze consument
Arne Maas (Lector)
The consumer decision process model applied to websites
Emmelie A.P. van Kooten (Student); J. Veldman (Begeleider)
Search, Social and Mobile in marketing strategies
Marloes F. Weerd (Student); W.M.J. van Leeuwen (Begeleider)
Determinants of service innovation
Mathieu Winand; Steven Vos (Lector); Thierry Zintz; Jeroen Scheerder
The effectiveness of infectiveness: a study on the effects of viral marketing on secondary school juniors
Yoch de Visser (Student); A.E. Kandou (Begeleider)