The growing need for take-over entrepreneurs: how Threshold Theory may direct students’ preferences
van Lex Teeffelen (Lector); Lorraine Uhlaner
Vero Moda expanding in the Asian region
Sarah Mangar (Student)
A compentence-based approach for small and medium-sized enterprises
Germano Brancatisano; Robert Verburg; Jan Jurriëns
The best entry strategy for Victoria's Secret to enter the Dutch market
Romy E.C. van Nierop (Student); P.M. Koelemij (Begeleider)
What is a possible strategy for Tally Weijl to penetrate the German market with a sleeping ware line?
Aurelia F.R. Dieterle (Student); W.B. van Dam (Begeleider)
The Starbucks "Sing Your Own Song Event" : an experience created by customers for customers
Bart P. Vader (Student); P.J.M. Hanssen (Begeleider)
The MineBurner : entering the humanitarian demining market
Laura B. Slavov (Student); P.M. Koelemij (Begeleider)
Is France ready for syrup waffles?
Marlee de Jonge (Student); L.J. Harris (Begeleider)
Bulgarian Rose Oil for the Japanese Joshi [how could the Japanese female fragrance market be successfullyu penetrated by Alteya's Bulgarian rose oil EdP refan Rose?]
Petar Mollov (Student); P.M. Koelemij (Begeleider)
E-Marketing Research for Li-Ning Badminton Series
Huishi Tao (Student); W.M.J. van Leeuwen (Begeleider)