Aspects of involvement in sports and active leisure in an organized context have been extensively investigated, but none of these studies provides a comprehensive picture of the membership involvement of members in voluntary clubs (MI). Our research aims to obtain an overview of existing knowledge on …

Students growing up with a family member with a chronic illness often delay or drop out of school when the combination of family care and their educational programme is too demanding. This study aims to describe the themes experienced by students growing up in this situation. A qualitative focus group …

The 5th International CSR Communication Conference was hosted in Stockholm, by the Stockholm School of Economics in September 2019. Scholars and practitioners from all five continents were present at this great event. Alongside with around 60 academic presentations included in the proceedings, the program …

The Czech capital Prague boats a long history and numerous well-known tourist sights. As the city tourism is booming and the number of Austrian travellers has risen in the Czech capital, Prague City Tourism and Czech Tourism want to identify the travel motivation of Austrians to visit Prague in the spring …

Wat zijn de verklarende factoren voor het gebrek aan klantloyaliteit bij ‘‘ THIS IS A COMPANY ‘‘? Dit is de rode draad in het onderzoek. Uiteindelijk is het de bedoeling dat er manieren gevonden worden om de klantloyaliteit van ‘‘ THIS IS A COMPANY ‘‘ te verhogen. De doelstelling geeft aan wat het resultaat …

Alumni can be of enormous value for higher education institutions because of the time and money they can spend on their former institution. Going beyond prior research that has as yet mostly considered alumni giving, this study focuses on exploring drivers for non-monetary alumni behavior (i.e., alumni …

De hoofdvraag behorend bij dit afstudeeronderzoek luidt als volgt: Hoe kan Van Keeken Schoenen uit Bodegraven de terugloop in het aantal klanten voorkomen, door het vergroten van de klantloyaliteit van huidige- en toekomstige klanten? De Van Keeken Schoenenwinkel heeft zich door haar rijke historie …

Workplace wellness has become a popular way of working among companies. Being able to work on mental and physical health at work increases employee loyalty, productivity and decreases absenteeism rates. It is therefore important to stand out in the market by offering a vitality program, to attract new …

This research has been conducted to tackle the problem of lead conversion on the French market, for the Spanish company Yeeply. The marketing strategy has been studied and the quality of the leads generated by it assessed. The research has been done by analysing dataset grouping information on the leads …

In deze afstudeerscriptie doet opdrachtnemer Annabel Menken onderzoek naar de klantloyaliteit van de eindafnemers van Bedrijf X. De probleemstelling van het onderzoek luidt: ‘’Hoe kan Bedrijf X haar eindafnemers aan zich binden zodat zij loyaal worden en/of blijven aan de organisatie?’’ Bedrijf X voorziet …