Control of plant growth is an important aspect of crop productivity and yield in agriculture. Overexpression of the At CHR12/ 23 genes in Arabidopsis thaliana reduced growth habit without other morphological changes. These two genes encode Snf2 chromatin remodelling ATPases. Here, we translate this approach …

This marketing communications report was commissioned to examine how Primaflora can start internet marketing in order to establish valuable customer relationships and increase customer numbers for its German flower shops. The company’s main goal for creating an online presence is to increase brand awareness, …

The purpose of this thesis is to analyze the consumer awareness of Anthurium cut flower in Being market and provide the recommendations for problem owner (Qing Yan Spring Horticulture Co.) to increase the sales rate in Being market.

Het boek Kleur Groen visualiseert de bijzondere mogelijkheden van kleurgebruik binnen de dendrologie aan de hand van wetenschappelijke kleurtheorieën, kleurwerkingen en kleurconcepten. Daarnaast geeft het een overzicht van bomen en heesters , gerangschikt op kleur door de seizoenen heen. Tevens wordt …

In this study, promotion channels for an eco-fashion collection of the German start up label Flowers&Birds have been identified. It has been revealed, how sustainability in regard to clothing can be credibly communicated and who the target group for these garments are. In Germany, a slowly increasing …

Cost price efficiency is key in competing in the modern horticultural industry. Over the past four years I came to realize that bulb cultivation and the cultivation of bulb flowers is accompanied by major risks, as it is difficult to fine tune the product’s quality. Seasonal influences affect bulb growth, …

Women play critical roles in agriculture in many parts of the world. Yet, despite their contribution to global food security, women farmers are frequently underestimated and overlooked in development strategies. For this reason, women find it more difficult than men to gain access to valuable resources …

In this report, the author describes that the EU flower sleeve wholesalers are the chain leader of the flower sleeve supply chain from China to the EU market. Their strategy changes can easily put NCpak, in full name, 'Sun Hing Plastic Bag Company', a Hong Kong enterprise based on Shenzhen City, Guangdong …