The focus of this chapter is the customer journey, a concept that has emerged from business practice and that now commands the attention of practitioners and academics alike. The customer journey is defined as the sum total of all customer interactions with a product, brand or organization across multiple …

Our planet’s ecology and society are on a collision course, which manifests due to a contradiction in the assumptions of unlimited material growth fueling the linear economic paradigm. Our closed planetary ecosystem imposes confined amounts of space and a finite extent of resources upon its inhabitants. …

The following report gives a full description of the Bachelor Civil Engineering graduation project. The graduation is done in engineering firm Iv-Consult and the thesis topic is provided by Zwarts & Jansma Architects. Architectural bureau requires a structural solution for the roof of the ice skating …

As a result of the 1953 floods in the South West areas of the Netherlands, the Zandkreekdam was constructed. A lock within the dam connects the Veerse meer and the Eastern Scheldt. Additionally, it connects the island Noord-Beveland to Zuid-Beveland over the provincial road N256, by means of a movable …

A lot of industries in the world use water and produce waste, and with limited water resources and an increasing population, industrial development has grown, putting even more stress on resources. This issue of concern has been recognized and efforts into conserving these precious resources has been …

Research statement Our study analyses the factors that drive decision-making on distribution structures, including the layout of distribution channels and the locations of distribution centres. Distribution is a primary firm activity, which strongly influences logistics costs and logistics performance. …

SAMENVATTING In opdracht van Anne-­‐Lieke Struijk, eigenaar van foodblog Juniperberry.nl, is een onderzoek gestart hoe zoekmachineoptimalisatie en usability ingezet kunnen worden om meer vaste bezoekers naar haar website te trekken. Anne-­‐Lieke’s blog trekt per maand rond de 2.500 unieke bezoekers. …

Objective The aim of this study was to evaluate the effect of the increased cesarean rate for term breech presentation on neonatal outcome. We also investigated whether the clinical case selection for vaginal delivery applied by Dutch obstetricians led to an optimization of neonatal outcome, or whether …

The ever changing world of Internet has transformed traditional marketing and companies since the start of the World Wide Web. Every day billions of people around the world use the Internet for entertainment, shopping, search, social purposes, and much more. This behaviour is changing the way companies …

Theoretisch onderzoek naar social media optimization en de manier waarop Webber Interactief social optimization als dienst in de markt kan plaatsen. Naast het onderzoek is een online optimalisatieplan mee opgesteld. Dit plan is daarna uitgevoerd voor een klant van Webber Interactief. De resultaten van …