The focus of this chapter is the customer journey, a concept which has emerged from business practice and which now commands the attention of practitioners and academics alike. The customer journey is defined as the sum total of all customer interactions with a product, brand or organization across multiple …

Medisol has transformed itself from a small start up to becoming a medium sized company since its establishment in 2001. Due to this continuous exponential growth and expansion, the management has among its goals for the year 2020 to work on the process of scaling up its operations so that its activities …

This advice report seeks to improve brand advocacy for Roetz-Bikes in order to increase brand visibility and drive sales. Currently, the main communication issue is the post-purchase phase of the customer journey, during which the customer is not sufficiently engaged with the brand and the corporate …

The Proactive Experience Center is a practice within Atos, that focuses on proactive workplace management to measure the employee experience of customers. They do this for the following reasons: • Improving the digital workplace; • Creating digital inclusion; • Caring for employee well-being; • Enhancing …

The focus of this chapter is the customer journey, a concept that has emerged from business practice and that now commands the attention of practitioners and academics alike. The customer journey is defined as the sum total of all customer interactions with a product, brand or organization across multiple …

This research aimed high since the beginning. The development of it has had unfortunate circumstances and very difficult moments where it was believed lost the direction of this investigation. After many attempts, and the help of Promperu by providing information and insights i was able to carry on with …

This research’s primary goal is to explore the current marketing communication strategy of The Hague Summer School at The Hague University of Applied Sciences and to answer the main question, which is - “How can the Hague Summer School at the Hague University of Applied Sciences attract more partner …

On January 1, 2015, Alrijne Zorggroep was formed by a merger between the Diaconessenhuis and Rijnland zorggroep. Alrijne Zorggroep consists of three hospital locations, two healthcare centres and two nursing homes. The hospitals are located in Leiden, Leiderdorp and Alphen aan de Rijn. This research …

Personalization seems difficult to apply. Some of these problems are caused by the fact that personalization means something different for every company and for the different factors in the value chain. This lack of agreement on the meaning of personalization limits successful communication between the …

This report is written for Rebel Lease. Rebel Lease is a car leasing company located in Leiderdorp. Rebel Lease is part of HuurMij Mobiliteit. HuurMij Mobility includes: HuurMij, Super Short Lease and Lease Rebel. HuurMij is for day rental, Super short lease for short car lease and Rebel Lease for car …