To decrease the environmental impact that the textile industry is responsible for, new materials are constantly being innovated. However, there is a forgotten fiber that was eliminated by the American government and big companies who wanted to push the cotton and synthetic fiber industry forward almost …

This advice report seeks to improve brand advocacy for Roetz-Bikes in order to increase brand visibility and drive sales. Currently, the main communication issue is the post-purchase phase of the customer journey, during which the customer is not sufficiently engaged with the brand and the corporate …

The demand for a more transparent way of producing food is a global trend. Consumers are concerned about the way their food is produced. The food scandals of the last decades were not helpful in creating a transparent way of producing food and trustability towards the food sector was compromised. Many …

A lot of research on wireless charge technologies has been done at the start of the internship. Rumors suggested developments of other technologies than magnetic induction charging which is currently mostly used. Thereof magnetic resonance seemed the most promising technology but was not viable for the …

Purpose The purpose of this paper is to contribute to the marketing literature and practice by examining the effect of product pricing on consumer behaviours with regard to the assertiveness and the sentiments expressed in their product reviews. In addition, the paper uses new data collection and machine …

Volgens recente nieuwsberichten en uit eigen ervaring lijkt een toenemend aantal jongvolwassenen last te hebben van stress met overspanningsverschijnselen als gevolg. Dit document gaat dieper in op dit onderwerp en onderzoekt de omvang van deze situatie. Om dit probleem tegen te gaan is het noodzakelijk …

QUOTE “Cultural intertextuality might be a key to a successful marketing strategy allowing to humanize the brand and engage with its customers and integrate them.” “Intertextuality is a term that originated from literature, referring to texts and works making allusions or quotations of already existing …

Germany has a known a growth of organic consumption within the recent years, however its consumption is growing faster than the German wine production which is still relatively low. Therefore, a large amount of wine is imported from other countries, making Germany the largest organic wine importer in …

BioTrade is a business model that promotes protection, conservation and use of native biodiverse resources, implemented through the fundamental pillars of sustainability. Within that context, the purpose of the present thesis is to account for the sustainable viability of the exportable, native products …

WUA is een Nederlandse organisatie die actief is op de internationale markt voor het benchmarken van online customer journey’s. WUA onderzoekt welke stappen een consument neemt om online een product te kopen. De organisatie vergelijkt de online customer journey van verschillende organisaties in een industrie. …