This thesis deals with the problem of students who do not always know how to fill in their leisure time. There is limited information on the behaviour of Dutch students in their leisure time. By researching their passion related behaviour I gained insight in the positive and negative points regarding …

This report presents a detailed analysis of the German market concerning the bedding industry as well as a detailed recommendation to Royal Textile on whether they should enter the German market and how. Therefore the focus of this report refers to further expansion of Royal Textile on the European market. …

Since March 2015 the Faculty of Technology, Innovation and Society (TIS) of The Hague University of Applied Sciences (THUAS) is a CDIO member with all its twelve programs: Mechanical Engineering, Engineering Management, Mechatronics, Electrical Engineering, Building Engineering, Civil Engineering, Climate …

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

Despite increased interest in applying psychological theory to the practice of designing behavioral change interventions, design professionals often lack adequate knowledge and resources to do so. In this paper, we present a tool to help professionals in the creative industries design evidence-based …

The aim of this longitudinal qualitative interview study (3 waves of interviews) was to examine the nature of older workers’ late career decision-making processes, including the main drivers and obstacles for prolonging working life or retiring. Late career decision-making is regarded as a process of …

To develop a self-management program with an additional eHealth module, using the six steps of the intervention mapping (IM) protocol, to help employees with complaints of the arm, neck, and/or shoulder (CANS) cope with their problems. In Step 1 of the IM protocol, a needs assessment was performed consisting …

The goal of this book is to provide useful information to companies that do business in China, or that are considering doing so. We chose to apply a marketing perspective. Marketing, by definition, mediates between the customer and the brand (or the organization hosting the brand, figure 1) (Alsem, Kostelijk, …

The economic situation of Europe and growth of employment largely depends on small sized and medium sized enterprises that provides around 4 million jobs every year. Young people face increasing difficulties in finding jobs and therefore there is a pressing need to promote entrepreneurship. Entrepreneurial …

A dominant concern with internationalisation through the past decades has been the process of strategic transformation of universities. While strategic management has been perceived as a necessary and useful approach in the construction of internationalisation, many criticisms have been levelled against …