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Profiling Consumers Based on Their Beverage Consumption Patterns. A Cross-Cultural Study by Cohorts

Johan van Berkel (Lid Lectoraat); Ana Pertejo; Martin de Boer (Lid Lectoraat); Alexandra Kenyon

The purpose of the research we undertook for this Conference Paper was to investigate whether marketing campaigns for specific types of drinks could be directed towards age cohorts rather than towards intercultural differences between countries. We developed consumer profiles based on drinking motives …

2012AlgemeenConferentiebijdrage

Local brew clubs : the breeding sites for HIV infection : a case of women local brew sellers in Njombe district, Iringa region, Tanzania

Kiranga, H.J. (Student); Kingma, J.T.

2011Mens & Maatschappij; …Master

The silent salesman: packaging, a driver for innovation in the food and beverages industry

Wander Colenbrander (Lid Lectoraat); S.J.M. (Saskia) Harkema (Lector)

2009Economie & Management; …Conferentiebijdrage

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Profiling Consumers Based on Their Beverage Consumption Patterns. A Cross-Cultural Study by Cohorts

Local brew clubs : the breeding sites for HIV infection : a case of women local brew sellers in Njombe district, Iringa region, Tanzania

The silent salesman: packaging, a driver for innovation in the food and beverages industry

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