This advice report seeks to improve brand advocacy for Roetz-Bikes in order to increase brand visibility and drive sales. Currently, the main communication issue is the post-purchase phase of the customer journey, during which the customer is not sufficiently engaged with the brand and the corporate …

Background: Particulate matter (PM) exposure is an important health risk, both in daily life and in the workplace. It causes respiratory and cardiovascular diseases and results in 800,000 premature deaths per year worldwide. In earlier research, we assessed workers’ information needs regarding workplace …

Russian disinformation has thus far proven to be unconvincing for most Dutch target audiences. This is the conclusion of the present chapter. Information and disinformation have become effective weapons in international politics. This is part of a development where the weapons and concepts used in deterrence …

Major news outlets increasingly use immersive techniques in their journalistic productions. The idea is that, through the application of immersive technologies, the news consumer can engage with and be part of the story. However, we do not know, to what extent this promise is actually fulfilled in productions …

Human factor in cybersecurity This unique event aims to: -Provide a near zero cost event to reduce barriers to international collaborations between researchers -Promote the exchange of cybersecurity findings and perspectives -Reach out to and engage new audiences curious about cybersecurity

From the early 2000s onward the Netherlands has witnessed unexpected and unprecedented polarization. Right-wing populist activism challenged the right of newcomers to belong in Dutch society. Coinciding with this populist swing, participatory media (web communities such as Marokko.nl, blog sites such …

I have been limiting my news intake since week 2 of the corona crisis, saving it up for the evening, when I read the physical papers (Het Parool and NRC) and we watch the traditional 8 o’clock national news at NPO1, a Dutch habit I must have lost some 30 years ago. Around week 3 I discovered a series …

Directing branding towards an international landscape allows non-governmental organizations (NGOs) to expand to new scenes and reach larger audiences. This can open doors potentially leading to an increase in growth and impact, through collaboration with international organizations and increased fundraising …

QUOTE “Cultural intertextuality might be a key to a successful marketing strategy allowing to humanize the brand and engage with its customers and integrate them.” “Intertextuality is a term that originated from literature, referring to texts and works making allusions or quotations of already existing …

Russian disinformation has thus far proven to be unconvincing for most Dutch target audiences. This is the conclusion of the present chapter. Information and disinformation have become effective weapons in international politics. This is part of a development where the weapons and concepts used in deterrence …