The European market represents, for Moringa Orchard created by Mr Siamak Tagari in the East of The Gambia, an exceptional opportunity to reach more consumers. In anticipation, MO is currently expanding its production with a view to selling more in France, Germany, the Netherlands and the United Kingdom …

Socially aware persuasive games that use immersive technologies often appeal to empathy, prompting users to feel and understand the struggles of another. However, the often sought-after standing in another's shoes' experience, in which users virtually inhabit another in distress, may complicate other-oriented …

De huidige preventiecampagne rond COVID-19 wil ons tot meer hygiëne en meer ‘sociale afstand’ brengen om zo het besmettingsrisico te verkleinen. Het is een breedspectrum-campagne langs de weg van het fear appeal, waarin de ernst van het risico ons tot verstandig gedrag moet bewegen. Dat is een mooie …

The concept of deterrence has dominated Western strategic thought for some seven decades. It shows no signs of easing its grip. In the face of any new security threat, such as terrorism or cyber-attacks, one of the fi rst questions to be asked is ‘ can this be deterred? ’ Even when the answer is not very …

This chapter examines how the Berlin neighborhood of eastern Kreuzberg attained its mythical image as a youth culture neighborhood. It combines theories of myth-making and canonization with the concept of preference construction, thereby developing new tools to assess how certain ideas and images (e.g. …

Zowel voor, na als tijdens een ramp worden er kaarten gebruikt als communicatiemiddel voor het delen van complexe informatie tussen hulporganisaties en de hulpverleners ter plaatse. Regelmatig gaat een kaart heen en weer tussen de kaartmakers, maar nadat de definitieve kaart is verstuurd naar het veld …

This chapter begins with an exploratory approach to understanding how online branded video results in positive impressions among viewers. Scholars have examined the characteristics of videos that contribute to their appeal. Separate strands of literature have identified social practices and emotions …

This research project aimed to find an answer to the central research question of “how can the overall quality of teachers and their teaching methods in Dutch secondary education improve using the Finnish secondary education model as example?”. The purpose to finding an answer to this question was for …

A commonality in socially-aware persuasive games is the strategy to appeal to empathy, as a means to have players feel and understand the struggles of another. This is particularly evident in the expanding use of immersive technologies, lauded for its ability to have players more literally 'stand in …

Advertising clutter is a problem for advertisers. Nowadays print advertisements compete with online personalised advertisements for attention. Personalised ads are more likely to gain and hold the attention, print advertisements have to adopt a different strategy (Bang & Wojdynski, 2016). One way …