The purpose of this report is to document research at The Hague University of Applied Sciences (THUAS) on the topic of the importance of culture in the differences in perceived effectiveness of advertisements between Surinamese and Dutch individuals in the Netherlands. The researcher came up with this …

This research has been conducted to tackle the problem of lead conversion on the French market, for the Spanish company Yeeply. The marketing strategy has been studied and the quality of the leads generated by it assessed. The research has been done by analysing dataset grouping information on the leads …

Deze rapportage betreft het onderzoek naar de ontwikkeling van een educatieve tool die studenten van CMD Leeuwarden moet laten kennismaken met de fases en facetten van het grafisch ontwerpproces. Het onderzoek is uitgevoerd met behulp van een projectgroep uit de minor Branding Advertising Design, die …

We propose and test two possible drivers of Topical Advertising (TA) success (1) temporal location of the message, and (2) temporal responsiveness of the message. By doing so, we attempt to gain a deeper understanding of TA, and the importance of temporal characteristics to leverage its success, as measured …

Doing business with France and in France is a term that is very familiar in the Netherlands. The French Chamber of Commerce (CFCI) in Amsterdam was therefore founded in 1979 by initiators like Freddy Heineken. The CFCI gained a lot of success till now, as it has network of more than 200 members and 1600 …

100%NL is een Nederlandse radiozender die sinds 8 juli 2006 uitzendt in Nederland. Op 100%NL horen de luisteraars verschillende hits van grote artiesten uit Nederland. Het onderzoek en het daarop aansluitende advies heeft betrekking op de organisatie 100%NL. 100%NL is bij mensen in Nederland voornamelijk …

PINO – voluit: PINO Evenementen & Congressen B.V. – zet zich middels communicatie, evenementen en congressen in voor diverse opdrachtgevers. Deze opdrachtgevers lopen uiteen van Rijkswaterstaat tot LEGO World en van Happinez Festival tot Adformatie. Adformatie is marktleider in marketing-­‐ en communicatie …

Social media have become a large part of nowadays companies’ marketing strategy, but how does this impact the customers’ perception of a brand? The aim of this dissertation is to research the influences of social media advertisements on consumer based brand equity in the travel industry. To this end, …

Today’s internet has become like Deleuze’s societies of control, media scholars argue. The network’s invisible infrastructure, with near global reach, has amplified hierarchies, and is owned, exploited and surveilled by internet, advertising, and data-analytics companies, and by state security institutions. …

This paper presents an overview of studies that explore the impact of digital signage, environmental design and the use of background music on time perception and customer experience, thus exploring the psychological value of time.