Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing …

Design educators and industry partners are critical knowledge managers and co-drivers of change, and design graduate and post-graduate students can act as catalysts for new ideas, energy, and perspectives. In this article, we will explore how design advances industry development through the lens of a …

With the effects of climate change linked to the use of fossil fuels, as well as the prospect of their eventual depletion, becoming more noticeable, political establishment and society appear ready to switch towards using renewable energy. Solar power and wind power are considered to be the most significant …

Germany has a known a growth of organic consumption within the recent years, however its consumption is growing faster than the German wine production which is still relatively low. Therefore, a large amount of wine is imported from other countries, making Germany the largest organic wine importer in …

Pepper is an important commercial crop for small producers in Goro district. However, its sector is experiencing many constraints with inadequate attention gains financing, productivity and marketing. Therefore, this study was conducted to analyze the pepper chain in order to identify financial constraints …

Small medium enterprises represent the largest share of revenues in the apparel and fashion business, compared to larger integrated companies. Small companies however often have to rely on larger suppliers in order to efficiently produce their products. These larger suppliers however will often prioritize …

Organizing entrepreneurial collaboration in small, self-directed teams is gaining popularity. The underlying co-creation processes of developing a shared team vision were analyzed with a core focus on three underlying processes that originate from the shared mental models framework. These processes are: …

This article explores how concern about animal welfare and animal rights relates to ecological citizenship by discussing student assignments written about the Dutch Party for Animals or PvdD. ‘Animal welfare’, ‘animal rights’, and ‘ecological citizenship’ perspectives offer insights into strategic choices …

This entry begins by reviewing the definitions of “human”, “environment” and “dichotomy”, consequently turning to the debates concerning the human–environment relationship. Synthesizing various studies, the capability of advanced tool use; language, hyper-sociality, advanced cognition, morality, civilization, …

This study intended to improve the avocado export value chain in order to stimulate local development for Gisagara district/ Southern Province and National Agriculture Export Board(NAEB). The findings indicate that avocado value chain in SAVE sector/Gisagara district is characterised by small lands holding …