The UN SDG Action Campaign aims to raise awareness and mobilize action around the United Nations Sustainable Development Goals (SDGs) through effective communication strategies. The goal of this project was to analyze the current communication strategies of the campaign and provide recommendations for …

Jo-An Kamp is a lecturer, researcher and coordinator at Fontys University of Applied Sciences in the Netherlands. She coaches ICT students in the fields of UX, research, (interactive) media, communication, (interaction) design, ethics and innovation. She does research on the impact of technology on …

This professional product is created for Saxion Career Services, as a supporting service of Saxion University. The client is looking for ways to enhance communication towards students and a way to put their wishes and needs into practice.   Saxion Career Services is a supporting service of Saxion University, …

Interactivity has become a crucial aspect of marketing. It allows companies to connect with their customers, often resulting in positive outcomes. Based on a literature review, this chapter discusses ten of the most pioneering tools used in interactive marketing. First it will be explained how each tool …

There has been a significant rise in the usage of e-cigarettes, commonly referred to as "vaping," among young individuals in recent years. This trend has raised alarm among parents, policymakers, and the healthcare industry. This research was conducted to better understand the motivations behind young …

Het doel van het dit onderzoek is om inzicht te krijgen in het gedrag van burgers in Noord Nederland met betrekking tot het omgaan met ongebruikte medicijnen. Deze inzichten kunnen worden gebruikt om media-gedragsinterventies te ontwerpen die burgers stimuleren om ongebruikte medicijnen in te leveren …

EuroSonic NoorderSlag (ESNS) actively engages with around 130 festivals across Europe as part of the ESNS Exchange program. As a leading partner in this initiative, ESNS aims to transition into a fully sustainable festival in the coming years. It recognizes its role in spearheading the sustainability …

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This paper starts with the explanation of the research rationale of the professorship. Subsequently, an exploration of the research agenda is provided, focusing on the two core research themes of the professorship: transformational content strategy and transformational content design. Within this section, …

De productie en consumptie van voedselproducten is op dit moment verantwoordelijk voor een groot deel van de milieubelasting en uitstoot van broeikasgassen. Het wordt daarom steeds belangrijker om manieren te vinden om de milieueffecten van voedsel te verminderen, bijvoorbeeld door gedragsveranderingen …