This report shows the online customer journey of Hotel van Oranje. It finds that there are negative touch points with the younger generation and it is leading to customer dissatisfaction of the website. Key recommendations are:  A new responsive website for Hotel van Oranje  Monitoring the touchpoints …

Despite the current recession, Brazilian outbound travel continues strong. Long-haul travel beyond South America tripled between 2002 and 2012. When travels to Africa are taken into consideration, the preferred destination is South Africa. Between 2003 and 2008, 150,188 Brazilians travelled to South …

Company A offers different product types: comfort en luxury. Company A has concluded that the sales of the category luxury is lower than the category comfort. There are different ways concerning online marketing to raise this sale. This research focusses on social media. The primary purpose of this study …

The background information gives an insight into Hotel Imperio Inn. Their source market are couples, about 70% Guatemalans, 30% foreigners both coming for leisure and business (more nationals) purposes. Coziness, Comfort, Elegance, Spaciousness, Innovation and Quality are the values of Hotel Imperio …

How can ST. by Olcay Gulsen become commercially successful in Hong Kong within two years? This question is the central research question in this final paper and reflects the ambition of ST. to become a big retail player in the fashion market of Hong Kong. ST. Studio (previously called Supertrash) is a …

To improve the living conditions of 50-plus aged people with help of ICT so they live independently as long as possible in their own home.

LifeLong living - Needs of 50+ in relation to independent living and ICT.

Small groups (SG)'s are an important and seemingly vibrant part of church life. Ichtus Pinkstergemeente in Zaandam, among other ministries, also has a small group ministry (SGM),. According to the church leadership it is not a very successful one. This project is an attempt to sort out where the problems …

This report provides different strategies of how to enter a new market with an important section on how media strategies play a big part in this. The family company, Citrine by the Stones, is a small luxury fashion jewelry company, based in Miami. To create more brand awareness in its EU markets, a new …

A 'post-modern' rustic framing company which operates on a small market where high quality and being green is the biggest competition advantage. The most important need of the product is that for home decoration. The customer can use the frame for own use or as a social need, to give it away as a gift. …