This research justification is focused on the Dutch department of BRICOFLOR. The company is very international oriented and there is great potential for the Dutch department. Although there are sales and the department are running, the department is not yet the most promising department in the business. …

This research was done on behalf of ecohero, ecohero is experiencing a problem with its current social media marketing strategy. The company does not present as well on social media as management would like, in addition, no to hardly any sales are made through the social media marketing activities. Ecohero …

The following research justification report shows how Secad can implement a Digital marketing plan to gain new customers, nurture the relationship with the existing customers, increase brand awareness and brand reputation. Building and nurturing brand awareness and brand reputation is vital for the …

The following research justification shows the possibilities of Google-Shopping and organic ranking through Google Shopping in the company Mister Sandman on the international marketplaces Bol.com, Cdiscount, Darty & Conforama. Two tests have been done & 5 information gaps have been identified as basis …

This research justification presents the possibilities for AutoVentura on the fleet sales market. The research was initiated because more brand awareness has to be created for AutoVentura. AutoVentura positions itself in the niche of luxury cars and high-quality service. The strategy that has been chosen …

The following research justification focuses on the potential of Be Event Group to find and retain returning customers. As the company has experienced a transition period during Covid, it has now changed its strategy to a differentiation strategy, while also looking to change its customer base towards …

As part of the Cybersecurity Noord-Nederland project, the University of Groningen hosted a series of mini-lectures on cybersecurity. The lectures were given by experts in the field of cybersecurity. Each of the speakers has discussed cybersecurity threats, vulnerabilities as well as remedies from different …

The Nutri-Score front-of-pack label, which classifies the nutritional quality of products in one of 5 classes (A to E), is one of the main candidates for standardized front-of-pack labeling in the EU. The algorithm underpinning the Nutri-Score label is derived from the Food Standard Agency (FSA) nutrient …

Design/methodology Organisations are digitising the customer journey at a fast pace but have no idea what the effects of digitisation will be on customer experience and customer relationships. This paper describes two studies on digitisation in customer contact and the effects on customer experience …

The purpose of this research is to find evidence for the assumption that allowing children to create their own news messages is an effective approach to teach them how to distinguish between reliable news and fake news. Three students of the primary teacher training programme of The Hague University …