The following research justification report explains to what extent the current tracking of performance of the IHS digital communication channels is effective for the decision-making process. Having a clear monitoring strategy is a crucial component for the success of any marketing campaign. The research …

This thesis shows the results of how an alternative design can influence online behaviour which is measured by data and tracked through A/B tests. This research can be used as an example to show customers the value of conducting such an experiment. These experiments can be used by the customer to test …

Dit is een explorerend kwalitatief onderzoek naar het optimaliseren van de conversie op een online platform van Albert Heijn genaamd: lekkerweglekkerthuis.ah.nl. De opdracht tot het doen van dit onderzoek is verleend door Ahold Delhaize. Het platform lekkerweglekkerthuis.ah.nl houdt zich bezig met de …

Before beginning my career as a marketing professional I want to do a research for an online marketing agency. The name of the agency is Atvise. Atvise is specialized is achieving online results for their customers. Each customer has different online objectives which Atvise wants to realize. Atvise …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

Het doel van de opdracht is om aan het eind van de afstudeerperiode, een verbeterde mobiele versie van de website van zonnebrillen.com op te leveren. Deze zorgt voor een verbeterde conversie bij de mobiele gebruikers, wat uiteindelijk meetbaar is in euro’s. Het eindresultaat is een verbeterde versie …

De service-tak van SOCIALR verleent o.a. online advertising voor haar klanten, hierbij geeft SOCIALR haar klanten graag inzicht in de statistieken over de online advertising campagnes. Deze statistieken dienen online en real-time te zijn. Tot nu toe heeft SOCIALR dit gedaan met behulp van een externe …

This study provides an online marketing strategy for the online sushi restaurant guide showmethesushi.nl. This website will include and review all sushi restaurants in Utrecht by means of a star rating system and textual commentaries of both the website owner and visitors. People do not want to spend …

BACKGROUND: At present, persons with dementia and their family caregivers in the Netherlands are not adequately supported to modify their dwellings to match their personal needs. OBJECTIVE: To facilitate aging-in-place for persons with dementia, a website was designed. METHODS: The website was designed …

At present, persons with dementia and their family caregivers in the Netherlands are not adequately supported to modify their dwellings to match their personal needs. To facilitate aging-in-place for persons with dementia, a website was designed. The website was designed with persons with dementia and …