The aspirational luxury industry is moving beyond its current capacities. Research has indicated that the average age of the luxury consumer has gone down from 48 to 34 (Popomaronis, 2017). With an average of four devices each, the Generation Y and Z consumer want to be engaged in a seamless shopping …

Introduction: Augmented reality enriches online shopping with a new virtual aspect that offers customers the ability to try a product before purchasing it online. It superimposes digital information onto the physical environment which opens up opportunities for businesses involved in eCommerce (Sharma, …

The increased generation of food waste is a global and national problem. The purpose of the study is to investigate the factors that influence food waste and the role of technology in tackling food waste in the Netherlands. One of the main findings of the research is food waste is that consumer food …

Purpose: This study aims to extend literature on academic entrepreneurship and entrepreneurial networking by examining how academics, in their role of entrepreneurial educators, network for the creation and execution of novel teaching practices in cooperation with external actors. Design/methodology/approach: …

This research aims to investigate factors that are inhibiting youth participation in Mamar system in Ponain Village, Indonesia. Mamar system was established since 1800s, had become main income generation activities for Ponain villagers until horticultural products were in demand in 1990s and 2000s. Until …

Urban Agricultura (UA) is among the socio-economic sectors linked to food security. Therefore, they play an important role in the development process by contributing to improved food security, job creation and income generation. The purpose of this research is to evaluate the UAWC "UA project" on the …

How can we persuade consumers to adopt more sustainable purchasing practices (e.g. buying less, buying sustainable items, or choosing for sustainable brands) when it comes to fashion products? With the support of 2nd year International Business Management students, we collected data from 1008 respondents, …

The need to reduce carbon emissions calls for more use of renewable generation, particularly distributed resources. The intermittency of renewable generation, and concerns about energy security, require us to become more independent of central grid operation by use of local or regional (micro-grid) electricity …

This report contains: Implementation of social media in business strategies in the retail sector in The Netherlands. The central question is: In what ways has the implementation in 2016 of a new communication strategy with a focus on social media influenced the market share of supermarket PLUS? This …

By studying the population pyramid of the Netherlands, two notable trends can be observed: the increase in 'grey pressure ' (population 65 and older, the upcoming 'baby boom generation ') and the decrease in the number of babies born. These trends are noticeable in the spectrum of care, where the population …