Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses
Christine Lille, de; Remko Lugt, van der (Lector); Gerrita Veen, van der (Lector)
Mapping out the customer’s journey
Drs Robert van Ossenbruggen; Dr Gerrita van der Veen (Lector)
How selling air becomes a breeze
Jose Straver (Student); Tom van den Nieuwenhuijzen (Begeleider); Harry Wasseveld (Begeleider)
Entrepreneurial journalism : de bijdrage van ondernemerschap aan de publieke functie van journalistiek
Andra Leurdijk (Lector)
Netflix expanding to Germany
Roland Marquardt (Student)
Online branding strategies for small-scale entrepreneurs specialized in digital manufacturing and/or handmade production
Alejandra I. Diaz Anasagasti (Student); Dragana Licina (Begeleider)
Organizing local ‘green’ entrepreneurship
Gerrita van der Veen (Lector); Sven Willemsen (Lid Lectoraat)
Restaurants and Local Businesses Go Online
Isaure de Kerros (Student); Wouter van Dam (Begeleider)
Encouraging Canadian Adolescents to Go on Exchange with AFS Interculture Canada
Julia Salven (Student); Carolina Wood (Begeleider)
Introducing AllYouSee.nl to the market through integrated marketing communications.
Anahi Clemens Ramirez (Student); Geert-jan Verstoep (Begeleider); Roel Raatgever (Begeleider); Jeroen van Duffelen (Begeleider)