The Starbucks "Sing Your Own Song Event" : an experience created by customers for customers
P.J.M. Hanssen (Begeleider); Bart P. Vader (Student)
Mobile Marketing
H.M.M. van Vliet (Begeleider); Kees Winkel (Begeleider); Thomas Vente (Student); Dick van 't Hof (Begeleider); Matthijs Rotte (Begeleider)
Kunnen communities de fitnessbranche redden?
Slender, Hans
Marketingstrategie en internettoepassingen voor de groei van 4Ring
Nadia Achahbar (Student); Piet Alblas (Begeleider)
Mediaplanning
Babs van Teylingen-Geerlings (Lid Lectoraat)
Evaluation of online social networks and the online networking strategy : how to use the social networks as a promotion tool to strengthen the brand awareness of Ultrafemme and improve the intangible assets
Aphirat Bureesirirat (Student); L.J. Harris (Begeleider)
Effective media exposure : a German equestrianism print and online media analysis with regard to positioning Pavo over long term
Thüring, F. (Student); Richardson, S.
The use of social network sites to reduce the number of drop-outs in the first year of ES4
Wietske C.M. Stevens (Student); E.C.J. Nieuweboer (Begeleider)
Co-creation theory : marketing's last resort or just momentary buzz?
Anneken S. Tappe (Student); L.J. Harris (Begeleider)