Bagels & Beans is a very popular franchise in the Netherlands with almost over 60 lunchrooms. It has a very simple and innovative concept. The managers of the five Bagels & Beans lunchrooms in The Hague where wondering why it has been a success since the beginning. The research question is: “What are …

The purpose of the research was to provide academic staff with insights into their own information behavior and to motivate them to refer to relevant, accurate and reliable resources in their own course materials. To achieve this we used a participative research approach. Six participants assessed course …

The main purpose of this dissertation is to find out how companies can use Youtubers for the promotion of their products, and how companies can do this in an efficient way. The central question of this research will be: “ How can companies use Youtubers to promote their roducts?” In order to answer this …

This paper aims to address higher education students’ learning space preferences. The study is based on a survey that involved 697 business management students of a Dutch University of Applied Sciences. The research focuses on preferred learning spaces for individual study activities, which require concentration, …

Introduction to a special issue of the IASPM journal. This special issue on fan studies aims to build a bridge with the study of popular music in order to inspire further investigation of music fandom.

The research in this dissertation explores the social significance of local memory websites. Local memory websites offer local residents a platform where they collect and share memories about particular places or experiences in their neighbourhoods and districts. Following a systematic review and a broad …

After the failure of the League of Nations after World War I, the Allied powers (the United Kingdom, the United States and the Soviet Union) came together to form a new international organization – the United Nations - that could save future generations from war and the atrocities experienced during …

This final paper analyzes the reasons why the client, IHS, The Institute for Housing and Urban Development Studies of Erasmus University Rotterdam, faced decreasing numbers in the Latin American students in the past few years. The scope of the research is to determine the internal and external factors …

Since 2013, the Dutch baby care brand NAÏF successfully sells their natural-based baby care products on the Dutch market. NAÏF’s main products include shampoo, wash gel, body lotion, diaper cream, nurturing cream, bath oil and baby oil. From 2013 to 2016, NAÏF has been expanding their sales on an international …

The purpose of this dissertation is to find out how Sanoma Media Netherlands B.V. is improving their customer engagement by using online native advertising. There are several measuring methods on how to examine the degree of customer engagement. The methods are based on the purpose of the advertisement. …