In the globalized and competitive world of today, knowledge, innovation, and entrepreneurship are becoming more important, possibly even crucial for sustainable economic and social development. Since its EU 2020 strategy, the European Commission has been emphasizing the importance of education to prepare …

Background: The integrated uptake of patient-reported experience measures, using outcomes for the micro, meso and macro level, calls for a successful implementation process which depends on how stakeholders are involved in this process. Currently, the impact of stakeholders on strategies to improve …

Background: For patients with coronary artery disease (CAD), smoking is an important risk factor for the recurrence of a cardiovascular event. Motivational interviewing (MI) may increase the motivation of the smokers to stop smoking. Data on MI for smoking cessation in patients with CAD are limited, …

Limacon is a marketing agency that provides services in marketing, sales, event management and business digitalization. The company consists of 21 employees, 5 of which are the managers of the five main departments of the company – marketing, sales, events, web and administration. The target customers …

This assignment focuses on PanArt, a communication and marketing agency located in Rhoon, Netherlands. The company provides full-service packages to its customers. At this point in time the company operates without the use of a marketing plan in a fast-paced work environment. Consequently, PanArt’s marketing …

This research was carried out as part of the intern’s final graduation internship for the study program International Business at HZ University of Applied Sciences. The internship began on the 8th of February 2021 and ended on the 18th of June 2021. The internship was carried out at Medisol B.V. where …

The following research justification report explains to what extent the current tracking of performance of the IHS digital communication channels is effective for the decision-making process. Having a clear monitoring strategy is a crucial component for the success of any marketing campaign. The research …

In 2018 is door de International Maritime Organization (IMO) twee doelen opgenomen in het IMO Greenhouse Gas Strategy. Ten opzichte van 2008 moet in 2030 de koolstofintensiteit tot 40% gereduceerd zijn en in 2050 moet de totale uitstoot van broeikasgassen door de internationale scheepvaart gehalveerd …

Presentatie In de week van de Uitwisseling Noorderlink. In deze week zetten bedrijven en (overheids)organisaties in Friesland, Groningen en het noordelijk deel van Drenthe - opnieuw- de deuren voor elkaar open. Je krijgt zo de kans om een kijkje in de keuken van een ander bedrijf te nemen. Of je nu manager, …

Purpose: Artificial intelligence (AI) and automation are currently changing human life with a great implication in the communication field. This research focusses on understanding the current and growing impact of AI and automation in the role of communication professionals to identify what skills and …