We propose and test two possible drivers of Topical Advertising (TA) success (1) temporal location of the message, and (2) temporal responsiveness of the message. By doing so, we attempt to gain a deeper understanding of TA, and the importance of temporal characteristics to leverage its success, as measured …

Just like music and art education, technical education is very closely linked to practice in an ever changing world. Techniques come and go, sometimes at lightning speed. Especially at the level of secondary vocational education (level 2, 3 and 4) there are shortages in well trained craftsmen. Technical …

Doing business with France and in France is a term that is very familiar in the Netherlands. The French Chamber of Commerce (CFCI) in Amsterdam was therefore founded in 1979 by initiators like Freddy Heineken. The CFCI gained a lot of success till now, as it has network of more than 200 members and 1600 …

This thesis shows the results of how an alternative design can influence online behaviour which is measured by data and tracked through A/B tests. This research can be used as an example to show customers the value of conducting such an experiment. These experiments can be used by the customer to test …

Now, that the European cities are overcoming the recent economic challenges, they accelerate the development of major housingschemes to accommodate their growing urban population. Amsterdam for instance, sets out to construct 50,000 new homes by 2025. Parallel to this, the City Council presented a new …

INTRODUCTION Woman-centered care has become a midwifery concept with implied meaning. In this paper we aim to provide a clear conceptual foundation of woman-centered care for midwifery science and practice. METHODS An advanced concept analysis was undertaken. At the outset, a systematic search of the …

Culture has freed us to some extent from nature, first through language and religion, and almost simultaneously through technology. From the control of the fire and the first tools until now - smart technology - technological development has taken a long cultural path, with many challenges and possibilities. …

During our lives we go through many of these cycles. It is no coincidence that, now that our world is so constantly available, on average we start with jobs, friends and loved ones over and over again. Now that we derive our stability from a continuously available environment, our cyclical nature is …

The critical care community still has mixed feelings when considering the optimal nutrition of intensive care unit (ICU) patients, which is understandable as randomized controlled trials have not been very helpful in improving clinical practice. There have been no randomized controlled trials (RCTs) …

The field of data science and artificial intelligence (AI) is growing at an unprecedented rate. Manual tasks that for thousands of years could only be performed by humans are increasingly being taken over by intelligent machines. But, more importantly, tasks that could never be performed manually …