Aytel telecom is a telecommunications company located in The Hague, The Netherlands. As a start-up company trying to approach the Dutch telecom market, Aytel wants to explore on a new market within the Chinese community in the Netherlands. The purpose of this report is to create a marketing plan in …

Communities of practice (CoPs) are presented in literature as an efficient tool for creating and sharing knowledge by professionals. In order to learn more about CoPs, four CoPs within Hanze University Groningen, the Netherlands, were studied. Hanzehogeschool is a university for higher professional education, …

This workshop technique introduces the power of disruption to help understand the unexpected. There are different groups of people that might profit from this workshop. The beginners: people who feel that they would like to improve their innovative performance and reduce failures in their innovation …

In this study, the authors examined the process that family members go through when they are confronted with traumatic coma. They conducted 24 semistructured interviews with 22 family members of 16 coma patients and analyzed the data using the constant comparative method as proposed by grounded theory. …

In business, innovation is the link between the possibilities of invention and the realities of consumer needs and desires. It is a dynamic relationship, one Justien Marseille and Ilan Roos argue benefits from trend analysis. In the context of different customer types and different time frames, this …

Companies today are in the continuous improvement game continuously anticipating customer needs at the same time as reducing transaction costs. It’s a tough game, in which techniques evolve so fast that an organisation with rigid management cannot hope to keep up. Indeed, requirements for management …