Organisatie X wil informatie verkrijgen over de wijze waarop zij het contact tussen de klant en de medewerker kan verbeteren. Organisatie X constateert dat de klant het contact met de medewerker nog niet ervaart zoals Organisatie X dit voor ogen heeft. De doelstelling van het onderzoek is om de organisatie …

handout van een labtalk waarin de onderzoeker enkele methoden beschrijft rond text mining, story mining: het herkennen van patronen in communicatie met klanten.

A lot of trends and developments are happening within facility management (FM). From using cleaning and caring robots till changing the workplace to a wellness destination (Sodexo, 2017; CBRE, 2017). Another trend involves around buildings, which are becoming more intelligent than their users (ISS, …

From the article: "Axiomatic Design and Complexity Theory as described by Suh focus heavily on the coupling often found in functional requirements. This is so fundamental to the analysis of the design that it is the core of the Axiom of Independence which examines the coupling between functional requirements …

Presented at the 14th 14th European Conference on Management, Leadership and Governance ECMLG 2018: From the article: "Online shopping in The Netherlands is rapidly becoming more popular and many web-shops are aiming to develop improved customer journeys. As a consequence pure play web-shops switch …

Several facts and developments in the economy and the spa industry lead to shifting customer demands. In combination with an insufficient understanding of the process of experiences and their effects on customers result in the need for a deeper insight into the individual customer experience in the spa …

This research has been conducted to tackle the problem of lead conversion on the French market, for the Spanish company Yeeply. The marketing strategy has been studied and the quality of the leads generated by it assessed. The research has been done by analysing dataset grouping information on the leads …

The muZEEum is a museum located at the Nieuwendijk in Vlissingen. The muZEEum tells the story of the maritime history of Zeeland. Visitors can experience the maritime history in many ways which makes the muZEEum accessible for everybody. The muZEEum has a collection of almost 20.000 pieces from various …

This chapter includes the brief description about the background of the problem, the actual problem statement. Out of this problem statement the research question was drawn, and the sub-questions were created. The chapter ends with the objective and expected results of this research proposal and a bookmark …

West Georgia is a travel agency in the seaside city, Batumi, Georgia which operates inside the country borders including services such as accommodation, food & drinks and tours. The firm offers its services in Georgian, Russian, English and Arabic languages. West Georgia has hosted tourists from a few …