In the current postmodern society we live in (a society where social ties are formed around market mediated offerings), brands play very powerful and influential roles over consumers. Since people are likely to use a brand they like as a status symbol or value system to determine and show their self-worth …

Onderzoek naar hoe de marketing in social games op Facebook verbeterd kan worden.

Opening Up: Final conference 2 & 3 december 2014. Presentation on social media, held on December 2, 2014 and open data held on December 3, 2014. Opening Up is designed to look for a better service to citizens and businesses through the use of social media and open data. The opening-up project started …

There is a high demand for soybean products in Cameroon yet the country is experiencing low soybean production levels and has triggered more importation of the product. This has created an opportunity in the domestic market. AgriDynamic Foundation, a non-profit social entrepreneurial organization has …

Ondernemen is maatschappelijk verantwoord!

WHEAT Trust is a small organisation which provides financial and other resources to small community-based organisations (CBOs) and women to support local, rural and national initiatives throughout South Africa that would otherwise not have been able to access these on their own. Some of those organisations …

Wijnbar VinVin is een wijnbar in het centrum van Utrecht. Service, klantvriendelijkheid, persoonlijke aandacht en wijnkennis staan voorop bij de wijnbar. De eigenaren van VinVin, Chantal Jansen en Isaac Kaemingk, zijn beiden opgeleid tot Vinoloog. De wijnbar richt zich op 30 plussers met een bovengemiddeld …

More and more fashion brands are seeing Social Media as a marketing tool. One of the biggest benefits is creating a relationship with the customers. However, small online clothing e-tailers do not or ineffectively use Social Media. The main purpose of this report was to uncover what type of content creates …

The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …

Unitedstudios was founded in 2008 and its principal mission is to establish a superior quality photo and film production studio in the south of the Netherlands through creativeness, innovation, flexibility and outstanding customer service. The studios main service is providing complete advertising solutions, …