This dissertation handles the discursive production of security. In particular, it looks at the securitisation of terrorism, placing terrorism as a topic in a space of extreme action. The treatment of terrorism by key members of the discursive process contributes to a gap between the objective reality …

‘Old’ marketing, such as flyers and newspaper ads, did not work that well anymore for Sport2000 Bakker, and was becoming too expensive. They assumed that social media would be a cheaper, more effective, and goal-oriented marketing tool. Sport2000 Bakker was also seeking more customer participation and …

Following tragic events in the Mediterranean Sea, several actions described in the European Agenda on Migration were put into operation. One of these key actions was the establishment of the EU Action Plan against migrant smuggling in 2015. The main goal of the EU Action Plan is to prevent and counter …

Emerging during the negotiations for the unratified Constitutional Treaty and officially launched with the Treaty of Lisbon, the European Citizens' Initiative allows citizens to invite the European Commission to propose legislation to the European Parliament and the Council based on an idea which gathers …

What lessons in terms of democratization can Bosnia and Herzegovina learn from Croatia’s accession to the EU? The objective of this study was to support the existing theory about the EU’s role in democratization and to provide insight on how the country can improve on the way it moves forward in its …

This research examines how the EU can utilize entrepreneurship promotion as a means to secure peace through international Development and Cooperation policy. This research revolves around the notion that jobs are the foundation of political stability, and the absence of economic opportunities leads way …

After the Yugoslav civil war, the European Union tried to establish a period of peace and stability within the Western Balkan area. With the help of the European Union many Western Balkan countries were able to develop themselves and join the European Union. Nevertheless, Kosovo1 remained unstable and …

The year 2018 marks the fiftieth anniversary of Turkish migrants settling in the Netherlands. A significant number of Turks, approximately 400,000, currently live in the Netherlands; many are born there, and know Turkey only from visiting it on holiday. Integration has been successful for the majority …

Maintaining the Millennial workforce level is continually one of the most significant challenges facing the service industry in Belgium. The same issue applies to the Erasmus Center Assocation Sans But Lucratif, also known as Erasmus Center ASBL, which is active in the education service sector. In short, …

Instagram influencer marketing is the new word of mouth marketing tactic in which influencers are able to directly impact people. These so called opinion leaders are of great value for brands who wish to distribute their products or services to a certain type of audience. Micro-influencers are a specific …