The theme of this graduation assignment is destination branding. The main goal of destination branding is to emphasize the unique image of a destination, which then differentiates it from competitors (Hanzaee & Saeedi, 2011, p.13). The Bratislava Tourist Board – largest in campaigning the city brand …

http://cts.som.surrey.ac.uk/publication/lets-say-goodbye-the-moralising-practices-of-gap-year-organisations-in-the-netherlands/wppa_open/Responding to the growing appeal of the gap year amongst young people, thehigher education sector, governmental institutions and, perhaps foremost, the tourismindustry …

Presentatie sociale media en sportverenigingen. Bij een congres voor sportplein Groningen is de invloed van sociale media op de sportvereniging besproken.

This research concerning the experience and future of zoos was carried out from 2011-2012 and takes regional ideas concerning Zoo Emmen as well as global visions into account. The research focuses partly on Zoo Emmen, its present attractions and visitors while also comparing and contrasting visions on …

Sportdorp beweegbuurt. De moderne sportvereniging. Presentatie De Moderne Vereniging. Themadag Sportdorp Beweegbuurt. Op de tweede congresdag ‘De Kracht van Sport’ werd specifiek ingezoomd op 'Sportdorp en Beweegbuurt'. De presentatie ging over de toekomst en mogelijk maatschappelijke rol van sportverenigingen. …

Workshop voor de werkgroep 'versterking sportverenigingen' van Sportplein Groningen op basis van de eerste resultaten van het onderzoek naar de vitaliteit van sportverenigingen in Noord-Nederland in 2012.

This manifesto describes the notion of sustainable development according to its basic appeal for economic, social and environmental value-creation, together with the implications of its meaning at the level of the individual (the manager), the organisation (the business) and society. As sustainable tourism …

By use of a literature review and an environmental scan four plausible future scenarios will be created, based on the research question: How could the future of backpack tourism look like in 2030, and how could tourism businesses anticipate on the changing demand. The scenarios, which allow one to ‘think …

European tourism destinations are confronted with a trend toward increased environmental responsible behaviour. This trend seeks to improve the quality of life within those destinations for residents and tourists equally. Relating this subject to the principle of sustainable development, tourism destination …

Chapter 39 in Health, Tourism and Hospitality: Spas, Wellness and Medical Travel, 2nd Edition takes an in-depth and comprehensive look at the growing health, wellness and medical tourism sectors in a global context. The book analyses the history and development of the industries, the way in which they …