Dit plan is geschreven naar aanleiding van een nieuwe samenwerking onder de noemer WE&Friends. Met behulp van verschillende analyses zal er een marketingcommunicatiebeleid geschreven worden. De vraagstelling die hieraan ten grondslag ligt is: 'Hoe kan WE Fashion de juiste middelen in schakelen om ervoor …

The short-term aim of this R&D project (financed by the Centre of Expertise Creative Industries) is to develop a virtually simulated textile database that renders 3D visual representations of these fabrics. The idea is for this database to be open source and be able to interface with 3D design applications …

Marketingwetenschap en -praktijk lijken in een crisis te verkeren: de consument en haar koopgedrag lijken steeds minder voorspelbaar, met alle nadelige gevolgen van dien voor het aanzien van marketing als vakgebied. Bij nadere beschouwing blijkt die onvoorspelbaarheid echter vooral betrekking te hebben …

Anticipatory force planning during grasping is based on visual cues about the object’s physical properties and sensorimotor memories of previous actions with grasped objects. Vision can be used to estimate object mass based on the object size to identify and recall sensorimotor memories of previously …

The in-depth assessment of the situation of the European textile and clothing sector is composed by six independent reports with a close focus on key aspects useful to understand the dynamics and the development of the textile and clothing industry, drivers of change – most notably the impact of the …

Many interesting smart textile concepts have been developed, however there are only a few relevant examples of concepts that are producible and valuable for our society. The so-called ‘killer application’ has not been found yet. That is why it is extremely important that multi-disciplinary parties team-up …

This chapter will give the reader a clear overview of the whole graduation assignment. The problem situation, applied theory, research, conclusion and advice are summarized into a cohesive and coherent piece of text in the following part. Retailers of small fashion stores are facing huge competition …

The in-depth assessment of the situation of the European textile and clothing sector is composed by six independent reports with a close focus on key aspects useful to understand the dynamics and the development of the textile and clothing industry, drivers of change – most notably the impact of the …

The in-depth assessment of the situation of the European textile and clothing sector is composed by six independent reports with a close focus on key aspects useful to understand the dynamics and the development of the textile and clothing industry, drivers of change – most notably the impact of the …

In dit adviesrapport zijn er vanuit communicatieoogpunt aanbevelingen gegeven over het communiceren naar de doelgroep van MaisonDuPosh om op deze manier de naamsbekendheid te vergroten. Ook is er een beschrijving gegeven van de doelgroep. Om een goed advies te geven zijn er de volgende twee adviesgerichte …