This report presents a detailed analysis of the German market concerning the bedding industry as well as a detailed recommendation to Royal Textile on whether they should enter the German market and how. Therefore the focus of this report refers to further expansion of Royal Textile on the European market. …

De probleemstelling van dit onderzoek luidt: “Welk boekhoudprogramma kan voldoen aan de randvoorwaarden van Cannoo & Partners B.V. en kan Cannoo & Partners B.V. in staat stellen efficiënter om te gaan met de digitalisering/automatisering van financiële administraties van cliënten?” De doelstelling van …

In this report the current trend of e-commerce companies opening brick and mortar stores was investigated. This phenomenon can be linked to a concept known as omnichannel retail. It appears that many businesses are not aware of the current trends in retail. This leads to a misunderstanding of the modern …

The company this export/marketing plan focuses on is the Dutch company Dopper. This social enterprise is founded in 2010 and engages in reusable water bottles. The main objective Dopper has is reducing single use plastic waste. In the Netherlands the company is well positioned in the market. Dopper has …

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in marketing …

Er zal dus gekeken moeten worden naar hoe de kans op brand bij zelfstandig wonende verminderd zelfredzamen verkleind kan worden en hoe deze verminderd zelfredzamen zichzelf in veiligheid kunnen brengen als er brand ontstaat. Dit zou kunnen door hier bij de bouw van bijvoorbeeld seniorencomplexen rekening …

The aim of this paper is to investigate the Chinese branding landscape. First, the strongest Chinese brands are analysed. This analysis offers explanations for typical Chinese brand strategy and establishes current trends in Chinese brand management practice from a corporate perspective. The research …

Brand image in music. Presentatie Prins Claus Conservatorium, 19.11.15.

A presentation concerning brand image in the music industry.