Social media have become a large part of nowadays companies’ marketing strategy, but how does this impact the customers’ perception of a brand? The aim of this dissertation is to research the influences of social media advertisements on consumer based brand equity in the travel industry. To this end, …

The main objective of this report is to document research conducted at The Hague University of Applied Sciences on how Brazilian deforestation policies have contributed to the achievement of Sustainable Development Goal # 13. This report is written due to the numerous discussions regarding the scientific …

The purpose of this dissertation is to test what makes an effective pitch and compare the theory Vs. the practice. During the entrepreneurial tech summit, Seedstars World, in Lausanne, 66 start-ups came together to pitch their start-up ideas to an audience of investors and other VIPS. The objective of …

The research views sanctions from a game-theoretical perspective by describing, that when evaluating effectiveness, additional positive outcomes must be considered. The central research question of this report is, therefore, whether the Russian embargo can be considered effective.

As social media platforms, such as Instagram, continue to expand and evolve, fashion brands also have to change and adapt to reach its consumers. Influencer marketing is a relatively new marketing strategy that came up in the course of the growing popularity of social media. Macro- and micro-influencers …

Resilience is held as a promising concept to produce a paradigm shift from traditional flood control to an integration of flood risk management and spatial planning. Central ideas to the resilience narrative are that nothing is certain except uncertainty itself' and adaptability' is key to governing …

Across Western Europe, the emphasis has shifted from physical manufacturing to the development of ideas, new products and creative processes. This has become known as the knowledge economy. While much has been written about this concept, so far there has been little focus on the role of the city. Bringing …

Innovating moxibustion instruments while inheriting the traditional concept of moxibustion (Sichuan ARYI, 2009) is the motto of Sichuan ARYI Medical Technology Co, Ltd (ARYI), as stated on its official website. As the leading company in the creation and distribution of moxibustion apparatus, ARYI manufactures …

Populist parties have received a great amount of attention in the last decade. Scholars agree on the fact that populism addresses issues that are relevant for the majority. However, the established political elites do not discuss and address these issues clearly. Therefore, populist parties stir up …

The country of Curaçao, a Small Island Developing State, is currently dealing with the challenge of waste mismanagement. Inhabitants generate approximately 2.5 kilograms of waste per day per capita, and the majority of this generated waste is landfilled at the Malpais landfill. The current issue is …