In this report the current trend of e-commerce companies opening brick and mortar stores was investigated. This phenomenon can be linked to a concept known as omnichannel retail. It appears that many businesses are not aware of the current trends in retail. This leads to a misunderstanding of the modern …

The company this export/marketing plan focuses on is the Dutch company Dopper. This social enterprise is founded in 2010 and engages in reusable water bottles. The main objective Dopper has is reducing single use plastic waste. In the Netherlands the company is well positioned in the market. Dopper has …

This research has been conducted in order to find out how the Indian government can use marketing expenditures effectively to increase tourism from Millennials in the Netherlands. The travel and tourism industry is the largest service sector and one of the most important sources of income for India. …

The main purpose of this dissertation is to find out how companies can use Youtubers for the promotion of their products, and how companies can do this in an efficient way. The central question of this research will be: “ How can companies use Youtubers to promote their roducts?” In order to answer this …

De opleiding Bedrijfskunde van de Hogeschool van Arnhem en Nijmegen (HAN) is vorig jaar gestart met het innovatieprogramma ‘Ontdek het beroep. Leren in 3 werelden’. Dit programma, kortweg ‘3 W-leren’, richt zich op de samensmelting van beroepspraktijk, toegepast onderzoek en onderwijs. De focus daarbij …

Op de onderzoeksschool wordt in de groepen 1, 2 (en 3) aandacht besteed aan begrijpend luisteren. Vanaf groep 5 is die aandacht geheel verschoven naar begrijpend lezen. Groep 4 is een overgangsjaar. Een leerkracht van groep 4 heeft de taak de kinderen kennis te laten maken met begrijpend lezen. Dit is …

Keune Haircosmetics Manufacturing B.V. is a Dutch company that specializes in professional hair cosmetics. The company is now active in more than 70 countries and is looking to further expand its market internationally. Although Mexico presents a significant opportunity for the company to expand because …

How can ST. by Olcay Gulsen become commercially successful in Hong Kong within two years? This question is the central research question in this final paper and reflects the ambition of ST. to become a big retail player in the fashion market of Hong Kong. ST. Studio (previously called Supertrash) is a …

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

This report presents a detailed analysis of the German market concerning the bedding industry as well as a detailed recommendation to Royal Textile on whether they should enter the German market and how. Therefore the focus of this report refers to further expansion of Royal Textile on the European market. …