The effectiveness of infectiveness: a study on the effects of viral marketing on secondary school juniors
A.E. Kandou (Begeleider); Yoch de Visser (Student)
Positioning the Brand
drs. Jaap van der Grinten (Lid Lectoraat); Rik Riezebos
CSR Communication Conference, 2011
Elving, Wim (Communication, Behaviour & Sustainable Society); Schultz, Friederike; Golob, Urša; Ellerup Nielsen, Anne; Thomsen, Christa; Podnar, Klement
Do you notice? Research on the implicit brand association transfer within an endorsed brand strategy.
de Bruijn, Gert-Jan; Elving, Wim (Communication, Behaviour & Sustainable Society)
Are there possibilities for Latisse Eyelash Enhancer on the Dutch market?
Muriel Siersema (Student); J. Veldman (Begeleider)
The World of the [open] innovator
Maaike Kleinsmann; Janneke Sluijs (Lid Lectoraat); Rianne Valkenburg (Lector)
Innovative lighting solutions against climate change
Mariana Goncalves (Student); B.A.M.M. Kuijpers (Begeleider)
Online marketing plan 'Kooyman Eigen Huis'
Julia J. Kooijman (Student); L.J. Harris (Begeleider)
Market research: exploring sports cultures in foreign countries
Merel van der Linden (Student); J. Veldman (Begeleider)
The Hague University of Applied Sciences International Summer School
L.J. Harris (Begeleider); Tan Minh Vu (Student)