This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …

Social media are rapidly becoming a viable way of service marketing and customer engagement in the hospitality industry. Facebook, for instance, allows restaurants to publish information, multimedia content and engage with their customers e.g., to answer questions or learn about their preferences. Being …

In the following paper I investigate the correlation between students’ use of Facebook and their first year grade point average in the Department of Media, Communication and Information at the Amsterdam University of Applied Sciences. Differences in grade points will be measured against whether or not …

According to the Dutch parliament, Holland is still recovering from the Euro crisis. The Euro crisis starts with the malfunctioning tax system of Greece and the consequences are felt throughout the whole of Europe. It is a very difficult time for companies and especially for exporting companies. However, …

IT organizations and CEO‟s are, and should be, concerned these days about the (lack of) data confidentiality and the usage of „shadow‟ IT systems by employees. Not only does the company risk monetary loss or public embarrassment, the senior management might also risk personal fines or even imprisonment. …

De Creatief procestheorie is een waardevolle grondslag gebleken voor de Creatieve Therapie in Nederland. Door diverse ontwikkelingen is de Creatief procestheorie als zodanig minder zichtbaar geworden binnen het onderwijs en de vakliteratuur. Hierdoor heeft de ontwikkeling in zowel verbreding als verdieping …

This study investigates the way in which first year students use Facebook. An overview of recent studies on Facebook usage and a survey is presented. The latter is an online questionnaire on the Facebook activities of 618 students (78.6 % of all first year students) of the Media department of Hogeschool …

During my LIO at the Stedelijk College in Eindhoven an inspection from the European Platform had shown that the amount target language usage was applied insufficiently. The school kept his bilingual certificate but needs to improve its educational system in regards to this before 2014, when the European …

Due to their limited size, many small and medium enterprises (SMEs) cannot justify full-time HR professionals in their organizations. Thus, the complex and time-consuming nature of many HR activities can result in a significant drain on existing managerial resources. Professional employer organizations …

This research is done in order to create the best strategy for Philips Lighting in the changing markets of recently. The goal is to create opportunities while the European legislation concerning the incandescent light bulbs forces the company to gradually remove all its incandescent lamps. The legislation …