Objectives: Perceived barriers are often a reason why people do not start physical activity or relapse to inactivity. From a psychological perspective, barriers can be seen as beliefs about what is obstructing people’s behavior. To understand inactivity and relapse from physical activity, this study …

As social media platforms, such as Instagram, continue to expand and evolve, fashion brands also have to change and adapt to reach its consumers. Influencer marketing is a relatively new marketing strategy that came up in the course of the growing popularity of social media. Macro- and micro-influencers …

Which frame of reference can scholars best use for the study of military innovation? This seeming straightforward question is difficult to answer. The last four decades show an impressive accumulation of publications that address the topic of military innovation. Many scholars investigated manifestations …

In our society, sustainability has emerged as a major concept in our daily lives and activities, e.g. from reducing the environmental impact of our foods to corporate social responsibility in doing business, and social impact of our activities. The original idea of sustainability was to address human …

The research explores what the SDG Framework, on the basis of the two major SDG challenges -the complexity challenge and the silo challenge-, are demanding of HEIs in terms of SDG Governance, the formulation of its Third Mission, its internal alignment to integrate the SDG and equip the Research and …

Artistic research is a relatively new form of research that makes use of the attitudes and methods of artists and designers during the research process. This simply implies that researchers work from a visual and associative perspective and have an open attitude that makes it possible for them to notice …

Given the recent economic crisis and the risen poverty rates, sports managers need to get insight in the effect of income and other socio-economic determinants on the household time and money that is spent on sports participation. By means of a Tobit regression, this study analyses the magnitude of the …

Commissioned by the fs Agency for one of her brands, Rosti Mepal, a quantitative research has been conducted into the behavior and demands on social media of the target group. This research was necessary because little is known about how the target group is best approached through social media. Based …

This research paper is conducted in association with Gamebasics to identify the effects of Social media marketing activities of OSM, and to evaluate the influence of those marketing activities on customer equity and purchase intention. Gamebasics is the game developer behind Online Soccer Manager, one …

As part of the National Transition Board Practice Research Raak/SIA program, the INTRALOG (intelligent Truck Application in Logistics) project investigated the practical application of zero emission Automatic Guided Trucks (AGTs) for the transport of containers in the Harbour Industrial Cluster (HIC) …