This research paper contains improvements for Jilster B.V.’s marketing communication. Jilster is losing out on revenue opportunties because visitors to their websites’ don’t understand what Jilster is for, and this may be due to the current marketing communication methods. Jilster has had some success …

Many companies tailor their communication and interaction with customers by segmenting them into channel usage groups. This study argues that simply focusing on channels has limited effectiveness as increasingly customers today use multiple channels, the online channel contains many different forms, …

verbeteren van klantervaring aan de hand van customer journey

‘’Hoe kan Robert en Rademaker door middel van communicatie zijn positionering tijdens de customer journey meer lading geven?’’

Onderzoek naar wensen en behoeften van klant over eigen customer journey en advies over hoe de journey geoptimaliseerd kan worden.

This research paper conducts a review of the development of facilities management as a profession and some of the key moments in that journey. It then considers the situation of New Zealand, which has a number of characteristics such as a small population, relatively few large organisations which might …

Urban Expression seeks to plant exciting, grass-roots, transformative ways of being church in inner city neighbourhoods. In doing this they work from a set of values, one of which describes faith as a journey. This essay looks at how this value is worked out in three English Urban Expression churches, …

Tegenwoordig willen steeds meer consumenten weten waar hun producten vandaan komen en welk bedrijf erachter zit. Dit laten zij via verschillende kanalen weten, waaronder social media. Deze twee topics, zijn heel belangrijk voor bedrijven. Vooral wanneer het corporate brand van een organisatie niet zichtbaar …

Journey through space: can an in- and outside school science program improve children’s scientific reasoning?